PepsiCo is yet another corporation trying to become a green brand. Recently in a college meet Tim Carey, PepsiCo. Director of sustainability and technology explained the plans the company is adopting to practice sustainable processes while reducing the costs as well. Carey revealed the corporations’ sustainability slogan which said that,’ Let’s make tomorrow greater than today’. He explained that the initiative was not a money making process but it came out as a social responsibility towards the environment.
The PepsiCo Eco challenge aims at reducing water consumption by 20%, fuel consumption by 25% and electricity usage by 20% by 2015. In order to sustain the environment with continued profits and growth, PepsiCo has launched an initiative called performance with purpose. Performance includes consistent maintenance and sustained profitable growth. Purpose consists of conservation of natural resources and human knowledge of talent and issues. PepsiCo have set some guidelines for each of the above and will follow them.